INTRODUCING THE DAKOTA PROJECT FROM ARCTIX
An Unprecedented Commitment To Helping Protect America’s Homeless
The state of homelessness in America.
421,392
experiencing homelessness
127,768
experiencing chronic homelessness
30,000
unaccompanied homeless youth
Source: National Alliance to End Homelessness
Dakota Project Goal: 108,000 +
Pieces Of New Premium Outerwear Distributed Nationwide To Homeless Shelters and Support Organizations.
For over 20 years, Arctix has earned a global reputation for protecting people from the cold, wet and wind. Visit Arctix.
The Gift of Warmth
Homelessness in America is a chronic national problem driven by many factors. At Arctix, we believe that premium outerwear made from the best materials, and engineered to keep people warm for extended periods of exposure to the elements shouldn’t just be for winter sports enthusiasts. America’s unhoused population needs that kind of protection too.
That’s why we’re donating more than 108,000 coats and other premium outerwear from Arctix inventory valued at $5.2 million to qualified organizations starting immediately.
Take Action
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Request Outerwear
Arctix will be distributing more than 108,000 pieces of apparel beginning immediately to qualified non-profit support organizations. Click below to apply to be a Dakota Project recipient organization.
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Launching Soon
Arctix will be unveiling its new purpose-built coats for extended exposure to protect America’s homeless population in early 2024. Tap here to be notified when we start accepting coat sponsorships.
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Donate
Funds will go toward sponsoring the Dakota Project purpose built coats that will be distributed nationwide in 2024. Donations are tax deductible to the extent permitted by law. Stay tuned for more announcements.
The Dakota Project Story.
Dakota’s teenage heart is a big one. Since she was a little girl, she’s constantly observed the challenges of others and asked “What can I do?” The nation’s homelessness crisis is one of those challenges and she had a simple, yet impactful idea. Get her father, Arctix Chairman Matt Bruderman, to provide coats and other outerwear to as many of America’s unhoused population as possible - and not just any coats. New coats, made from the best materials, specifically designed to maximize protection from the elements.
Dad agreed, Arctix sprang into action and the Dakota Project was born.
Our Mission
At the Dakota Project, we know that solving the homelessness crisis is a national challenge requiring a range of solutions. While leaders and non-profits work to help reduce the homeless population, the Dakota Project was created to:
Provide an historic number of new, premium quality coats and outerwear to qualified non-profit organizations for distribution across America;
Design the first purpose-built clothing line for the unhoused, who experience long-term exposure to the elements;
Activate Americans to sponsor these new, purpose-built apparel for distribution from Arctix to homeless support organizations across the country.
Start a movement that encourages all Americans to do their part to help those living on the streets.
Purpose Built Outerwear To Protect America’s Homeless
Coming 2024
Right now, Arctix designers are developing the first premium quality, purpose-built line of coats to help protect the homeless from the elements. Using the best materials, latest design techniques and proven technology, this coat will be made to keep individuals warm, dry and safer than anything they’re wearing now. Arctix will be unveiling this new coat in early 2024.
“All of our garments utilize the best materials and design backed up by years of research to keep people warm and dry. While the nation works to keep people off the streets, those in need deserve the best protection from the elements.”
— Matthew Bruderman, Chairman Arctix
Our Partners
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Drawing from an extraordinary legacy of service and entrepreneurship that goes back generations, the Bruderman Family Foundation helps young people build self-worth through innovative programs that challenge them to develop a strong work ethic and marketable skills that empower them to create their own wealth. The Foundation additionally strives to address chronic health and other disparities that impact urban communities. Leveraging the Bruderman family’s unparalleled experience in business and finance, the organization also provides critical support to other non-profits to help make great charities even better.
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Online financial infrastructure and critical outreach assistance for the Dakota Project are being provided by Zeldin Cares, a national 501(c)3 public charity that seeks to empower and uplift underserved communities through initiatives that improve their quality of life. Zeldin Cares is uniquely positioned to help address chronic challenges like homelessness head on, leveraging its leadership, policy knowledge, public sector experience, and other capabilities and partnerships, with those who want to make an immediate impact.
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Arctix creates high quality, value-added priced outdoor clothing for the entire family. For 20 years, Arctix has been protecting millions from the cold and the wet, the snow and the wind, on the slopes, in the backyard, and at their jobs. Arctix is known for, tested by, and loved by millions with over 150,000 five-star reviews and counting. Visit [arctix.com]arctix.com for more information. The Dakota Project is a program of Arctix, powered by our employees, executives and Americans across the country.
News & Updates
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Premium Outerwear Brand Arctix Launches Historic National Campaign to Help Protect America's Homeless Population This Winter
New "Dakota Project" will distribute more than 108,000 cold-weather garments with a market value of over $5.2 million to qualified non-profits across America.
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Dakota Project Launch
Zeldin Cares and Arctix Launch Dakota Project to Protect Homeless Population This Winter. Starting Immediately This Initiative Will Distribute Over 108,000 New Winter Garments Worth Over $5 Million to Qualifying Charities.
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Dakota Project Featured on Fox News
Arctix Chairman Matthew Bruderman and Lee Zeldin discuss The Dakota Project on Fox News.
FAQs
Can individuals request coats?
While we appreciate that individuals may want to request coats, only approved non-profit organizations can apply to receive and distribute garments. Individuals can sponsor one or more of the Dakota Project’s purpose-built coats that will be unveiled and shipped in 2024. Sign up HERE and when those items are ready, we will contact you so you can make a tax-deductible contribution that will sponsor a coat to be distributed as part of the project.
Can we donate to the Dakota Project?
When the purpose-built apparel is unveiled, individuals will be able to make donations to sponsor a coat that would be shipped to Dakota Project organizations. Sign up HERE to be the first to know about our coat sponsorship initiative.
Who will provide fulfillment of orders?
Coats and other garments requested will be shipped by Arctix. Prior to shipping, all organizations will be vetted and contacted by our partner Zeldin Cares to ensure shelters and other non-profits are getting what they need.
I still have questions, who can I contact?
For questions and/or media requests, use our contact form found here.